PLF Branding Guidelines

A strong, coherent and unified brand is critical to the Partnership for a Lead‑Free Future’s success. As a global coalition of partners, PLF’s identity must clearly convey our shared purpose, ambition and our commitment to ending lead exposure, and the collaborative approach that defines our work.

As laid out in this document the brand represents the perception and trust PLF builds through its actions, while the identity is the set of visual and verbal standards that ensure our communications are unified and recognizable.